The Risks of Oversharing on Social Media Platforms

For many web design companies, social media offers the ideal promotional platform. You can encourage your staff to help spread the word about your web design services and portfolio. However, its very important to make sure that the employee does not post anything negative or inappropriate. This is a great policy that can work well as long as all of the employees respect it. However, this practice does not come without risk. Employees can divulge sensitive company information, use inconsistent branding messages, or simply post company information in an inappropriate environment. But, if done well, employees talking up of your web design firm can boost awareness and attract viral attention, which can of course lead to more business and greater profits.

Here are four tips for success in managing the social media world:

1. Establish communication expectations. Tell your employees to keep it clean and use proper branding messages. If employees are writing blog posts or other longer-form material, you might want to implement a formal approval process to make sure that all material abides by company standards. Otherwise, you might find out after its too late.

2. Be clear about confidential information. If you’re just about to land a high profile law firm client, or if you have a hot product that has not yet been released, emphasize that this type of news is not for public disclosure. The internet is about the end of forgetting…it’s about permanence. If you post something on the internet, it doesn’t just vanish into the ether like it does when you just mention something around the water cooler.

3. Get the clients’ approvals. Some clients, particular attorneys or physicians, may not appreciate your employees disclosing what your design firm does for them. In fact, what you are disclosing may be unethical and/or illegal, and has the potential to risk their license. It’s always a good idea to get the nod from your client (especially if they are involved in a field with high confidentiality laws such as attorneys or doctors) before you go public on any website with news about the businesses.

4. Abide by copyright laws. Copyright can also be an issue, so be sure your web design employees or contractors have the rights to the material they post. If they share copyrighted videos, music or text from clients’ websites without permission, they could be putting the company at legal risk.