What Is Social Media Design?

Have you ever thought about how much work actually went into building a website that you may browse often? It is a very intricate process and only the best of the best are truly ever involved in this type of media design. Basically, their goal is to make a single page that immediately attracts the eye of a visitor, making them stay on the page longer and navigating through the other pages that are on offer. This is now being used a lot in social media design, such as Facebook fan pages, but also LinkedIn accounts and Twitter profiles to name but a few. Social media is also an incredibly important tool for businesses who want to present a lot of information to an incredibly wide-ranging audience.

If you are considering media design in line with social media ways, the following information might interest you. Firstly, you need to make sure that your design is highly consistent. This can only be achieved if you fully understand your audience. Also, make sure that you already have an established reputation within your niche, this way people will be more likely to look at your broadcast streaming video options as well as the rest of your page. Build a communication network between your business, your clients, fans and potential customers. Do be very aware of competitive brands that are out there as well. And finally, if you have multiple sites or social media profiles, make sure that your customers can see the relationship between these pages. This boils down to having the right design, starting with your logo of course. There are some simple guidelines to follow when it comes to the graphics, images and layouts you intend to use. Make sure that you use quick and simple, easily built add-ons. Also make sure that your social media page truly reflects the design of your webpage. Most of all: keep it simple!

If you are familiar with good social media design, there are a number of things that will really help you to have a stronger internet presence. This is mainly because people will start to recognize your brand on all the different types of social media. For example, if they are following you on Facebook and then see a similar design on Twitter, they will immediately know it is you. Not just that, with the right media design, you are showing your customers that you have put an effort into sending them a message. They will be able to get a good grasp of how well your company is doing, such as by looking at your broadcast streaming video that you should update regularly, which will increase their confidence in you. Of course, you need a lot more than a good social media presence. Marketing campaigns are very important for example, but social media is a place where you could start before you start to invest in very expensive marketing campaigns.

Social Media Web Design for Small Business

How important is social media marketing to the small business owner?  Well it depends on what you want to achieve.  If you are looking to take your brand to a national or global marketplace then yes – invest in social media marketing.  If you are a small business whose products and services are primarily geared to servicing your local area, then the question needs to be asked:

‘How much time do you have to dedicate to raising your social media profile and what return on investment will it provide in terms of sales or market growth?

Websites versus Social Media – what to focus on?

Websites make sales, social media pages generally do not.  Establishing good search engine rankings for your website should be the first goal for new start-ups so potential customers can find you.  Great content and the ability to convert visitors into sales create a successful online campaign. 

Building a list should be the prime focus of tapping into the potential of your site traffic, otherwise opportunities are lost.  You have the three time convincers, those people who need to connect with you more than once to be convinced to invest in your product or service.  List building provides the opportunity to stay in touch with customers that have yet to purchase and gives them a chance to get to know you more.

Social media can help connect at a deeper level with potential customers and used well can drive traffic to your website via promotions and competitions.  Integrated with your blog; social media pages can create a coordinated online marketing campaign with your website to build your brand.  Most people using social media are doing so for the same purposes as you – to promote themselves and for its social aspect.  That means sharing photos, videos, music, humour, inspiration, information, advice and connecting with stars, media and people of interest. 

When embarking on an integrated social media campaign you will need to think about what it is that you are going to share (that’s not directly selling) with your followers?  What have you got to offer that other people and businesses will find intriguing, inspiring, entertaining or useful?

Building Your Brand – Facebook, Twitter and Blogging

One thing I know is that people want to connect with you personally, they want to see your face on your social media profile not a logo.  The exception to this is if you own a well-known magazine, trade journal or charity.  Otherwise, my advice is to post a good photo.

Social media web design provides the opportunity to build your brand through images, slogans and profile information.  Important is your by-line, if people get what you are about in an instant through the use of visual media and a one liner, the light goes on…connections can be made.  When creating your slogan or by-line ask yourself ‘What is your higher purpose’ for doing what you do. Think in terms of how your products and services create value for people, ultimately what is it you are trying to achieve for them?

Transfer that message and branding through your Facebook page, Twitter page and Tumblr blog and when integrated with your website you have created a coordinated online social marketing campaign.  Social media web design gives the ‘wow’ factor to your social media pages.

Let’s talk about Blogging

Blogging if used cleverly can boost your search engine rankings and establish you as an expert in your field.  To save time, write your blog posts all at once and queue them for release at set times each day with automated posting to your Twitter and Facebook pages.  EBusiness Courses offers an integrated social media web design package that does all of this for you, except for writing the blog content.  Writing a blog takes commitment on your part and if you are using the medium to establish yourself as an expert, no one knows your business like you do.