Social Media – Building Brand and Followers on Twitter

Twitter is a great way to build brand and loyalty in social media. Designed around the concept of community, Twitter rewards participation and creativity. Here is how I built personal brand and followers on Twitter.

Branded Icon

So much in the fast flow of Twitter conversations is based on the visual image of your icon. Brand it and minimize the changes. That icon is how hardcore Twitterers subconsciously track everything. If you change it or go to some off the shelf manga avatar you will lose attention.

Chose a prominent color, logo, or distinctive picture. I chose a black and whit picture–no on uses black and white anymore. Bingo! Bill Rice’s face is a branded image.

Custom Twitter Page

This is essential. When people go to follow or investigate you. A default template is almost as bad as a Twitter account with not Tweets–guaranteed lost follower.

This is also free advertising space for your business. Where else can you get free banner ad placement on a million user network. Use it.

Keyword Bio

You bio is your first introduction and follows you in all of the Twitter third-party applications. Be specific about the types of people you want following and engaging in conversations with you.

I like to do this quickly and efficiently with a list of keywords. Everyone knows what tags and keywords are these days. Leave out the prose and get straight to the point.

Custom Landing Page

The website link is yours. It is only going to be followed by a targeted audience of Twitter users. Turn it into a valuable landing page for your Twitter clients and for you.

Build a custom page on your website or blog. It should serve up a quick introduction, why someone should follow you, what you do, and a valuable freebie.

Also, don’t forget the call to action–make sure they have followed you and maybe ask them to join your email list.

Attract Conversations

The Twitter community is full of search and meme following and tracking utilities. Keep that in mind and use rich keywords that will attract valuable followers. Make your tweets attract.

Social Media Design and Customization

Web site design is always an important factor in visitors’ snap judgment of your site. That same idea comes across now with Facebook Fan Pages, Twitter profiles, LinkedIn accounts and any other one of the many social media tools available today. A lot is said about what social media can do for business and one very important factor is your online image and how you are presenting your message to potential customers.

This article covers some of the broad strokes relating to business who would like to start using social media in a different way or need to bring a new image to potential customers.

Here are a few main things a consistent design can do for you on the web:

• Better understanding of your target audience.
• Having a strong reputation within your niche as an authority can bring more business
• Strong connection to your fans / clients / potential customers
• Better brand awareness
• People searching for your company need to see a clear relationship between your sites

Implementing a cohesive design across the various social media outlets doesn’t need to be daunting. By simply using consistent graphics or imagery you can solidify your image on the web. You just have to respect a few guidelines.

Always utilize simple, quick and easy built in add-ons to enhance your look. Allow your social media pages to reflect the design of your site. Never forget to keep it simple.

There are very significant benefits that will improve your online presence. People searching for your company will see a clear relationship between sites. Visitors will get the feeling you have made an effort in reaching them with your message. They will know business is booming thanks to information that is fresh and up-to-date. You will also develop a strong footing in your industry and gain more customers.

Of course, there is a lot more to launching a full force, effective marketing campaign and social networks will only play part of it. However some of the ideas described here are simple enough for anyone to do while some are simple, quick and effective services web companies can handle for you.

Social Media & Design Trends

Over the last few years, social networking sites have taken over the World Wide Web (WWW) like a forest fire. It has not only got people hooked into it, but has been a source of major income revenue. Much of its credit goes to the design behind these sites. This is because, most of the content of social networking websites such as Face book and Twitter are user generated. Therefore the design should be such that user data can be dynamically displayed without major hiccups.

Some of the features of the social media design trends are:

a. Real time uploading and display: Users can upload pictures, videos, blogs and see it getting displayed in a real time basis.

b. Ease-of-use: Since it is users who provide content, designers ensure that it is easy for them to upload content. A simple web layout is their best bet, but it should be attractive as well.

c. Security: This is extremely important, as there should be mechanisms to prevent users from uploading offensive content. Since, most of the work is automated; such security measures are generally incorporated in the design itself.

d. Dynamic and modular: Every aspect of the design is modular and dynamic, letting users decide on how they want to see their section. Themes are an example of the dynamic approach. Moreover, the modular approach helps in protecting the document when the design is being modified.

e. Maintaining large volumes of data and user: The flipside of a successful social media site is that they have to handle huge volumes of ever-increasing data. Thus even with huge traffic, sites are designed in such a way that they can handle the load.

Social networking has caught the imagination of millions of ‘netizens’ and it is surely going to broaden its horizon in the coming years, which signifies that newer and innovative design trends are in the offing!